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What is the most costly form of foreign market entry?
Self-Concept
An individual's perception of themselves, including awareness of their characteristics and abilities.
Mental Models
Cognitive frameworks consisting of our assumptions and understanding of the world, which we use to interpret and respond to situations.
Categorical Thinking
The cognitive process of organizing information and perceptions into categories, which simplifies understanding but can lead to stereotypes or oversimplifications.
Categorical Thinking
The cognitive process of organizing information by grouping similar objects, ideas, or events into categories.
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