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Critics of a floating exchange rate regime argue that speculation causes stability in exchange rates.
Brand Equity
The value the firm derives from consumers’ positive perception of its products.
Brand Loyalty
The commitment of consumers to repeatedly purchase a specific brand's products or services, often reflected in their reluctance to switch to competitors.
Brand Image
The unique set of associations target customers or stakeholders make with a brand.
Brand Recall
The ability of consumers to remember a brand spontaneously without being exposed to any prompts.
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