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-The figure above shows supply curves for soft drinks. Suppose the economy is at point a. An increase in the price of a soft drink is shown as a movement from point a to
Marginal Cost
The increase in total cost that arises from producing one additional unit of a product or service.
Forecasted Cost
An estimate of the expenses that will be incurred on a project or by a company in a future period.
Average Cost
The total cost of goods available for sale divided by the total number of units available for sale, determining an inventory valuation.
Sensitivity
The degree to which the value of an investment or financial metric responds to changes in market conditions or other variables.
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