If Technological Advances Lower the Cost of Computer Chips, in the Market

question 359

Multiple Choice

If technological advances lower the cost of computer chips, in the market for computers the equilibrium price will ________ and the equilibrium quantity will ________.

• A) fall; increase
• B) fall; decrease
• C) rise; increase
• D) rise; decrease

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Definitions:

Pricing Objectives

Objectives that guide how a company sets the prices of its products or services to achieve specific business goals.

Pricing Constraints

Factors that limit the flexibility of setting prices, including costs, competition, customer perception of value, and regulatory requirements.

Break-even Formula

A calculation to determine when a business or product will be able to cover its costs and begin to make a profit.

Fixed Costs

Business expenses that remain constant regardless of the volume of goods or services produced, such as rent, salaries, and insurance.