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HYPERLINK "" Firm X exports a number of products to users in other countries.This practice is referred to as __________.
Self-Reference Effect
The tendency for individuals to better remember information when it is related personally to them.
Endowment Effect
The finding that items gain in value to the person who owns them.
Self-Enhancement Motive
The inherent desire to improve one’s self-image and to present oneself in a positive light to others.
Self-Enhancement Motive
The drive to maintain or improve one’s self-view or self-esteem, often by focusing on positive feedback and downplaying negatives.
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