Which of the Following Is True of the Marketing and Research

question 21

Multiple Choice

Which of the following is true of the marketing and research and development (R&D) departments in an international firm?

• A) Marketing and R&D should always work independently.
• B) R&D identifies gaps in a market so that marketing can work to fill those gaps.
• C) R&D defines the market's needs for the marketing personnel.
• D) Marketing fails to guide R&D whether to produce globally standardized or locally customized products.
• E) A major contributor to the success of new-product introductions is a close relationship between marketing and R&D.

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Definitions:

Outcome

The result of a single trial or realization of an experiment or random event.

P(A ∪ B)

The chance that either event A or event B, or both, will happen.

P(B | A)

The probability of event B occurring given that event A has already occurred, representing a conditional probability.

Finalists

The remaining candidates in a competition or selection process who have passed through preliminary rounds and are considered for the final award or decision.