Which of the Following Is an Argument Against Standardized Advertising

question 98

Multiple Choice

Which of the following is an argument against standardized advertising?

• A) One large effort to develop a campaign fails to produce better results than 40 or 50 smaller efforts.
• B) It fails to make use of local talent available in other cultures.
• C) Cultural diversity makes it extremely difficult to develop a single advertising theme that is effective worldwide.
• D) Royalties make it the most expensive form of advertising.
• E) It increases the costs of value creation.

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Definitions:

Nuclear Weapons

Explosive devices whose destructive potential derives from nuclear reactions, either fission or a combination of fission and fusion, capable of causing massive destruction.

Soviet Union

Formerly the largest country in the world by area, encompassing multiple republics under a communist government, influential in 20th-century global politics, economy, and culture before its dissolution.

Cuba

An island country in the Caribbean known for its significant history, music, and cigars.

Iron Curtain

A term used to describe the division between Western Europe and the Soviet-controlled regions, symbolizing the ideological conflict and physical boundary separating them during the Cold War.