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When Managers in an International Business Consider Market Segmentation in Foreign

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When managers in an international business consider market segmentation in foreign countries,they need to be cognizant of the difference between countries in the structure of market segments.


Definitions:

Line Chart

A chart format that represents data through a sequence of points linked by linear segments, commonly employed to illustrate changes or movements across a temporal span.

Ice Cream Sales

A term usually used to illustrate the relationship between two variables, often temperature and sales in this context, in statistical examples.

Chart

A graphical representation of data, where various data symbols such as bars, lines, or slices represent different pieces of information.

Chart Junk

Unnecessary or distracting decorations in charts and graphs that do not improve the reader's understanding of the data.

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