Which of the Following Is True According to Theodore Levitt's

question 42

Multiple Choice

Which of the following is true according to Theodore Levitt's article in the Harvard Business Review about the globalization of world markets?

• A)Accustomed differences in national or regional preferences are significant in world markets.
• B)The global corporation operates consistently at high relative cost.
• C)Technology has led to the emergence of global markets for standardized consumer products.
• D)The global corporation sells different things in different ways.
• E)Ancient differences in national tastes or modes of doing business are reinforced.

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Definitions:

Fixation

A psychological term referring to the persistent focus of an individual's desire or interest on a specific object or idea.

Behaviorism

A psychological perspective focusing on observable behaviors and the ways they're learned, rather than on internal mental processes.

John B. Watson

An American psychologist who is considered one of the founders of behaviorism; he emphasized the importance of observable behaviors over internal processes.

Operant Conditioning

A method of learning that occurs through rewards and punishments for behavior.