Which of the Following Is True of Theodore Levitt's Arguments

question 94

Multiple Choice

Which of the following is true of Theodore Levitt's arguments concerning globalization of world markets?

• A) Levitt's argument holds true for basic industrial products, such as steel, bulk chemicals, and semiconductor chips but not for consumer goods markets.
• B) Levitt understates his case concerning global markets and the fall of multinational corporations.
• C) Globalization, in the sense used by Levitt, is the rule rather than the exception in consumer goods markets.
• D) Levitt's arguments have no implications for the marketing strategies pursued by an international business.
• E) There is no evidence to suggest the convergence of preferences among consumers across advanced countries.

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Definitions:

Cognitive Psychologist

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Conception

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The patterns of thought, feeling, and behavior that are characteristic of an individual and that are typically fully developed or matured in adulthood.