Which of the Following Is a Reason Why Firms Need

question 142

Multiple Choice

Which of the following is a reason why firms need to adjust their marketing mix from segment to segment?

• A) Different segments exhibit different patterns of purchasing behavior.
• B) Each market segment is completely isolated from other market segments.
• C) The technology required for standardized production is not yet available.
• D) Changing the marketing mix prevents the phenomena of product cannibalization.
• E) Consumers of one market segment are completely isolated from those of other segments.

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Definitions:

Cole And Scribner

Researchers who studied memory and cognitive processes in different cultures, particularly in literacy's impact on cognition.

Cognitive Psychologists

Scientists who study mental processes such as perception, memory, thought, and problem-solving.

Counting

The action of determining the total number of items in a set or group.