When Are Source Effects Damaging for an International Business

question 119

Multiple Choice

When are source effects damaging for an international business?

• A)When promotional messages are used to stress the positive performance attributes of its product
• B)When fewer firms compete for the attention of prospective customers in developing countries
• C)When the firm's marketing strategy emphasizes personal selling rather than mass media advertising
• D)When potential consumers in a target country have a bias against foreign firms
• E)When international businesses deemphasize their foreign origins

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Definitions:

Moral Development

The formation of an individual's understanding and sense of right and wrong, influencing their behavior and attitudes.

Postconventional

A level of moral reasoning in Kohlberg's theory characterized by the individual's ability to think beyond societal norms and consider universal ethical principles.

Belief System

A Belief System is a set of principles or tenets that form the basis of a person's convictions, values, or actions.

Ethical Leadership

A leadership style centered around guiding and influencing others based on universally accepted moral principles and values.