According to Research, When Do Consumers Usually Use the Country

question 88

Multiple Choice

According to research, when do consumers usually use the country of origin as a cue when evaluating a product?

• A)When a firm tries to deemphasize its foreign origins
• B)When consumers lack detailed knowledge of a product
• C)When an advertising campaign stresses the positive performance attributes of a product
• D)When a limited number of messages compete with each other for consumers' attention
• E)When a firm resorts to personal selling instead of mass media advertising

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Definitions:

Sherman Antitrust Act

A landmark federal statute passed in the United States in 1890 that prohibits monopolistic business practices and supports competitive markets.

Rule of Reason

A legal doctrine used in antitrust law that considers the context and circumstances of a business practice to determine its legality.

Clayton Act

An amendment to United States antitrust law, aiming to prevent specific practices of anticompetitive behavior not covered by the Sherman Act.

Price Discrimination

A pricing approach in which the same provider sells identical or nearly identical products or services for different prices across various markets.