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Which of the following is true of licensing as a mode of entry into foreign markets?
Kelley's Covariation Model
a psychological theory that explains how individuals attribute cause to behavior based on the consistency, distinctiveness, and consensus of the observed action.
Consensus
General agreement among a group of people or within a community.
Consistency
The principle of maintaining uniformity or stability in one's beliefs, attitudes, and behaviors over time or across situations.
Kelley's Covariation Model
This model proposes that people attribute behavior to factors that covary most closely with, or appear to cause, that behavior, considering consensus, distinctiveness, and consistency information.
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