Of All the Value Creation Activities in a Firm,_____ Create(s)value

question 3

Multiple Choice

Of all the value creation activities in a firm,_____ create(s) value by discovering consumer needs and communicating them back to the R&D function of the company,which can then design products that better match those needs.

• A) production
• B) marketing and sales
• C) human resources
• D) logistics
• E) information systems

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Definitions:

Personality

A combination of characteristics or qualities that form an individual's distinctive character.

Maslow

Renowned for his hierarchy of needs theory, Abraham Maslow, a prominent American psychologist, argued that to attain psychological health, one must satisfy fundamental human needs in a sequential manner, ending with self-actualization.

Heredity

The passing on of physical or mental characteristics genetically from one generation to another.

Self-actualizers

Individuals who have realized and fulfilled their potential, achieving the highest level of Maslow's hierarchy of needs.