One of the Principal Risks Associated with a Strategic Alliance

question 77

Multiple Choice

One of the principal risks associated with a strategic alliance is that

• A) it brings together the complementary skills of alliance partners.
• B) it makes it difficult for the partner firms to enter into a foreign market.
• C) a firm can give away more than it receives.
• D) it does not allow firms to share fixed costs.
• E) it almost always fails.

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Definitions:

Manufacturer/Distributor Storage

Facilities used by manufacturers or distributors for the warehousing of products before they are distributed to retailers or customers.

Customer Experience

The overall perception and satisfaction a customer has with a business or brand, based on interactions across all touchpoints.

Distribution Network

The interconnected group of storage facilities and transportation systems that move goods from manufacturers to consumers.

Manufacturer Storage

Facilities used by manufacturers to store raw materials, work-in-progress items, and finished goods before distribution.