Licensing Is Not a Good Option If the Competitive Advantage

question 120

True/False

Licensing is not a good option if the competitive advantage of a firm is based upon managerial or marketing knowledge that is embedded in the routines of the firm or the skills of its managers, and that is difficult to codify in a "book of blueprints."

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Definitions:

Contractility

The ability of muscle tissue to contract forcefully when stimulated.

Stimulation

The action of encouraging something to move, grow, or develop further.

Dyspnea

Difficulty or labored breathing, often described as a feeling of being short of breath.

Orthopneic

Pertaining to a position assumed by patients to ease breathing, often sitting up straight or leaning forward.