Products of the Mind,such as Computer Software,a Screenplay,a Music Score,or

question 75

Multiple Choice

Products of the mind,such as computer software,a screenplay,a music score,or the chemical formula for a new drug,constitute:

• A) assets which receive no protection under law.
• B) non-performing assets.
• C) tangible assets.
• D) an intellectual property.
• E) a real property.

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Definitions:

Top-Down Analysis

An approach that starts with the broader, general aspects of a system and works towards more detailed parts.

Customer Demographics

Statistical characteristics of consumers, such as age, gender, income, and education, used to identify market segments.

TAM, SAM, SOM

stands for Total Addressable Market, Serviceable Available Market, and Service Obtainable Market, respectively, and they are metrics used to estimate the potential market size and revenue opportunity for a product or service.

Disposable Income

The amount of income left to an individual after taxes have been paid, available for spending, saving or investing.