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Most of the day-to-day power in monetary policy decisions lies with
Demographic Segmentation
The process of dividing a market into segments based on demographic factors such as age, gender, income, education, or ethnic background to tailor marketing strategies.
Behavioral Segmentation
A segmentation method that divides customers into groups based on how they use the product or service. Some common behavioral measures include occasion and loyalty.
Geographic Segmentation
A marketing strategy that divides the market into different geographical units such as countries, regions, cities, or neighborhoods.
Benefits Segmentation
A market segmentation technique that categorizes consumers based on the specific benefits they seek from products or services, rather than demographic factors.
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