According to the Text

question 122

Multiple Choice

According to the text

• A) design is an important factor in the structure of a company's global supply chain.
• B) design determines the extent to which a company's strategy will be standardized across nations.
• C) common approaches to design are concurrent engineering and "over the top."
• D) new approaches to design include Starbucks' use of bars in China to promote community interactions.

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Definitions:

Anchor Stores

Large and prominent retail stores used to drive traffic to smaller retailers within a shopping mall or center, often well-known department stores or chains.

Nordstrom

An upscale American department store chain known for its high-quality customer service, extensive selection of merchandise, and emphasis on luxury brands.

Macy's

An American department store chain founded in 1858, known for its wide range of consumer goods and annual Thanksgiving Day parade.

Retail Positioning Matrix

A strategic tool used by retailers to analyze their market position relative to their competitors, based on factors like product range and pricing strategy.