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The SAS Curve and the LAS Curve

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The SAS curve and the LAS curve

Understand the various forecasting methods used in marketing and their applicability.
Differentiate between primary and secondary data, including their advantages and disadvantages.
Gain knowledge about neuromarketing and its importance for marketers.
Understand the concept of linear trend extrapolation and its use in forecasting.

Definitions:

Suburbanization

The process by which urban areas expand outward, primarily due to increased housing development and commercial activities in suburb areas.

West German Industrial Production

Refers to the output of industrial goods and services in the Western part of Germany, particularly relevant before the reunification of East and West Germany in 1990.

New Deal

A series of programs, public work projects, financial reforms, and regulations enacted by President Franklin D. Roosevelt in the 1930s aimed at restoring economic stability in the United States.

Inflation

A general increase in prices and fall in the purchasing value of money over a period.

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