Marketers Everywhere Must

question 92

Multiple Choice

Marketers everywhere must

• A) satisfy customers' needs.
• B) learn to rely on their local consultants.
• C) price goods and services so that they generate revenues, regardless of the market.
• D) focus on satisfying the demands of headquarters.

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Definitions:

Familiarity Effect

A phenomenon where people tend to develop a preference for things merely because they are familiar with them.

Fundamental Attribution Error

The tendency to overemphasize personal characteristics and ignore situational factors in judging others' behavior.

Just-World Effect

The cognitive bias to believe that the world is fundamentally fair, leading people to rationalize an undeserved, negative experience by the victim.

Cognitive Dissonance

A psychological state where an individual experiences discomfort due to holding contradictory beliefs or attitudes, leading to an alteration in one of the conflicting elements.