Foreign Language Labels Can Be Used to Enhance the Total

question 23

Multiple Choice

Foreign language labels can be used to enhance the total product,as in

• A) French labeling on perfume in the U.S.
• B) Mandarin labeling on clothing in Europe.
• C) Japanese language labeling and instructions on Toyotas.
• D) Portuguese language labeling on exports from Brazil.

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Definitions:

Self-esteem

The evaluative component of the self-concept. The positive and negative evaluations people have of themselves.

Dissimilar

Not alike or similar; having differences that distinguish one thing or person from another.

Empathy-altruism Hypothesis

The idea that empathic concern for another person creates a genuine selfless motivation to help that individual.

Mononucleosis

An infectious disease, often called "mono," characterized by fever, sore throat, and swollen glands, commonly caused by the Epstein-Barr virus.