The International Marketing Manager's Task Is More Complex Than the Domestic

question 50

Multiple Choice

The international marketing manager's task is more complex than the domestic marketing manager's in part because

• A) marketing strategies must be developed by assessing potential markets and analyzing alternate marketing mixes, and the environmental forces are complex.
• B) there are discriminatory trade barriers in international markets.
• C) international markets are geographically dispersed and require coordination.
• D) marketing personnel are difficult to find in an international context.

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Definitions:

Neoplasm

An abnormal growth of tissue, commonly known as a tumor, that can be benign or malignant.

Melanoblast

A cell that is an early stage in the development of a melanocyte, which produces the pigment melanin in the skin.

Leukoplakia

A condition characterized by thickened, white patches on the mucous membranes of the mouth, which can be precancerous.

Leukemia

A type of cancer that affects the blood and bone marrow, characterized by the overproduction of abnormal white blood cells, leading to a weakened immune system.