Manufacturers Increasingly Are Using Global and Regional Brands Due to

question 100

Multiple Choice

Manufacturers increasingly are using global and regional brands due to

• A) cost, ease of transmission, brand image, and economies of scale.
• B) the centralization of the marketing function.
• C) the ease of supervising fewer promotion programs.
• D) the demands from consumers.

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Definitions:

Autonomy

The right of individuals to make their own choices and decisions, based on their own values and beliefs, without coercion.

Justice

A principle of fairness or moral rightness that dictates the equitable treatment of all individuals within a society.

Accountability

The duty of a person or entity to justify their actions, take accountability for those actions, and reveal the outcomes in a clear way.

Ethical Principle

Fundamental guidelines that help determine the rightness or wrongness of actions within a professional or societal context.