The Attraction of Using the Internet as an International Advertising

question 101

Multiple Choice

The attraction of using the Internet as an international advertising medium

• A) includes the use of common languages, two-way communication, and user profile.
• B) is that new technology adds to the product benefits.
• C) is the user controls when the message is received.
• D) is that Internet sales far exceed average sales per square foot in major consumer goods stores.

---

Definitions:

Barnes And Noble NOOK

An e-reader and tablet device designed and marketed by the American bookseller Barnes & Noble, specializing in digital books.

E-text Display

Electronic devices or systems used to visually display text, often utilizing technology like E Ink to mimic the appearance of printed paper.

Online Reputation

Information available about you in cyberspace that can influence people’s opinions of you in the real world.

Cyberspace

A conceptual digital space where online communication, networking, and internet activities occur.