Product Adaptation for a New Market

question 29

Multiple Choice

Product adaptation for a new market

• A) can be any part of the product, not necessarily the physical product.
• B) must be the physical product, because that is what the customer is buying.
• C) is often wasted effort, since the consumer wants what is in the product's home market.
• D) is exciting, because it can be a way to cajole the consumer into purchase without changing the product at all.

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Definitions:

Humans

The species Homo sapiens, characterized by their bipedalism, high brain volume relative to body size, and advanced cognitive abilities.

Homo Erectus

"Upright human." A species within the genus Homo first appearing just after 2 million years ago in Africa and ultimately spreading throughout the Old World.

Oligocene Era

A geologic epoch of the Paleogene Period, occurring from about 34 to 23 million years ago, during which mammals and birds evolved considerably.

Continental Drift

In the theory of plate tectonics, the movement of continents embedded in underlying plates on the earth's surface in relation to one another over the history of life on earth.