The Language Story of Chevy's Nova Name Is

question 6

Multiple Choice

The language story of Chevy's Nova name is

• A) an urban legend contradicted by the facts in the market.
• B) a needed warning about back translation and language sensitivity.
• C) one of many examples of language-based marketing snafus in foreign markets.
• D) a costly mistake for Chevy and an example of the need for local adaptation.

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Definitions:

FMOT

First Moment of Truth; a marketing concept referring to the first time a consumer encounters a product and forms an impression.

Sustainability

The principle of meeting current needs without compromising the ability of future generations to meet their own, often focusing on environmental, economic, and social balance.

Reciprocity

The practice of exchanging things with others for mutual benefit, especially privileges granted by one country or organization to another.

Transparency

The practice of being open, honest, and straightforward about various aspects of a company's operations, policies, and decisions.