Accessibility in a Segment Screening Is That the Segment Is

question 17

Multiple Choice

Accessibility in a segment screening is that the segment is

• A) reachable for promotion and distribution.
• B) communicating in a shared language.
• C) willing to be contacted by researchers.
• D) ready to focus on our questions about the product.

---

Definitions:

Communicated

The process of conveying information, feelings, or instructions through speech, writing, signals, or other forms of interaction.

IMC Communication Process

Integrated Marketing Communications process; the approach of coordinating and integrating all marketing communication tools, avenues, and sources within a company into a seamless program to maximize the impact on consumers at the lowest cost.

Originates

To begin, arise, or be created from a specific source or point.

Sender

In communication, the party who initiates a message or information to be communicated to another party.