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In Environmental Scanning the Firm Scans the World for Environmental

question 14

True/False

In environmental scanning the firm scans the world for environmental forces that might affect it.


Definitions:

Reliability

The degree to which an assessment tool produces stable and consistent results across multiple measurements.

Validity

The extent to which a test or instrument measures what it is supposed to measure.

Predictive Validity

The extent to which a score on a scale or test predicts future performance on a related outcome.

Culture Bias

The tendency to interpret or judge phenomena by standards inherent to one's own culture, potentially leading to misunderstanding or prejudice.

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