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When doing business in several countries,the two market screening approaches are
Polygraph
A device that measures and records several physiological indices such as blood pressure, pulse, respiration, and skin conductivity while the person is asked and answers a series of questions.
Physiological Functioning
Refers to the normal operation of physical and biological processes in living organisms.
Drive-Reduction Theory
A concept in psychology that explains motivation as a mechanism to reduce an internal state of tension caused by unmet needs.
Drives
Basic, biological impulses that motivate behavior, such as hunger or thirst, pushing organisms to fulfill their needs.
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