When Developing and Assessing Strategic Alternatives, It Is Important to Remember

question 89

True/False

When developing and assessing strategic alternatives, it is important to remember that companies competing in international markets confront two opposing forces: reduction of costs and adaptation to local markets.

---

Definitions:

Extinction

Within the field of psychology, it refers to the process where a conditioned response slowly diminishes and ultimately vanishes when the conditioned stimulus isn't presented together with the unconditioned stimulus anymore.

Rational Emotive Behavior Therapy (REBT)

Cognitive behavioral therapy in which clients are directly challenged in their irrational beliefs and helped to restructure their thinking into more rational belief statements.

Magnification

In cognitive psychology, a distortion involving exaggerating the importance or significance of events, often seen in anxiety and depression.

Minimization

A defense mechanism where the individual downplays the significance or impact of an event or emotion.