Which of the Following Is Correct About Scenario Analyses

question 83

Multiple Choice

Which of the following is correct about scenario analyses?

• A) The objective of the process is to forecast the future.
• B) Increasingly, strategic planners from a company's headquarters make the scenarios and presented them to line managers to guide their decision making.
• C) The process extrapolates from past data to build scenarios for guiding decision making.
• D) Scenarios are intended to be plausible and challenging stories.
• E) Managers develop best-case, worst-case, and most likely scenarios to guide decision making.

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Definitions:

FAB Step

stands for Features, Advantages, and Benefits, a technique used in sales and marketing to effectively communicate the value of a product to potential customers.

SELL Sequence

An acronym or model outlining a systematic approach to selling that typically includes steps like Show features, Explain benefits, Lead into advantages, and Let customers speak.

Business Proposition

An offer or plan presented to a person or group with details about benefits and costs, aiming to persuade or inform the receiver towards making a business decision.

Marketing Plan

A strategic blueprint that outlines a company's overall marketing efforts, including objectives, market analysis, strategies, and tactics.