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When a company faces strong pressures for reducing costs and limited pressure to adapt products for local markets, it should tend to use a:
Gender
A social construct that refers to roles, behaviors, activities, expectations, and societal norms associated with being male or female in a given culture.
Race
A social construct that categorizes humans based on physical traits, ancestry, genetics, or social relations.
Ethnicity
Social groups with a shared culture, tradition, language, or nationality influencing a person’s identity and experiences.
Adolescence
A period of both psychological and physical growth that usually takes place from the onset of puberty to the attainment of legal adulthood.
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