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To Estimate Market Potential,managers Require Data on the Size and the Rates

question 2

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To estimate market potential,managers require data on the size and the rates of change of economic and socioeconomic factors.


Definitions:

Logos

An appeal to logic, referring to persuasive communication that employs reasoning and evidence.

Survival Needs

Basic requirements necessary for individuals to maintain life, such as food, water, shelter, and safety.

Safety Needs

Basic human requirements for security and protection, considered essential for well-being in Maslow's hierarchy of needs.

Basic Needs

Fundamental requirements necessary for individuals to achieve a minimum standard of living, including food, shelter, and security.

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