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According to the theory of comparative advantage
Customer Dissatisfaction
The negative feelings or reactions customers have when their expectations or needs are not met by a product or service.
External Source
An entity or information that originates from outside an organization or research study.
Reference Source
Materials or resources used to obtain information or data to support arguments, theories, or ideas.
Internal Locus
Refers to the belief that one's own actions or choices directly influence the outcomes in their life, as opposed to external forces.
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