The Employees of Neronsen Inc

question 25

Multiple Choice

The employees of Neronsen Inc.decide to form a union.Although most members of management are ready to support their decision,the CEO wishes to maintain nonunion operations.In an attempt to persuade the CEO to change his mind,a union official claims that labor-management cooperation can help improve the company's revenues.The CEO,however,disagrees.Who is right in this scenario?

• A) The union official is right because studies show unionized workers are more productive than nonunionized workers.
• B) The CEO is right because union workers are less committed to quality work.
• C) The union official is right because union formation tends to reduce the overall cost of labor.
• D) The CEO is right because unionized workers find it more difficult to form self-managing teams.
• E) The CEO is right because the introduction of unions may cause managers to disregard employee ideas and pay less attention to management practices.

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Definitions:

Audience Profile

An audience profile is a detailed description of the demographic and psychographic characteristics of the intended recipients of a message or product.

Purpose

The reason for which something is done or created, or for which something exists.

Meaningful Purpose

The significant and intentional aim or objective that drives an individual's or organization's actions.

Audience Analysis

The process of examining and understanding the characteristics, needs, and preferences of the intended audience of a communication.