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Ionia Inc.uses simulations during training and as a method of evaluation,post training.When Christine does not pass the simulation at the end of her internship,she is not extended a job offer.Christine poses an argument that causes Ionia to reconsider her results and extend her a job offer.Which of the following was most likely the basis of Christine's argument?
Marketing Communication
The process and methods used by organizations to convey promotional messages about their products or services to their target audience.
Commercial
A promotional advertisement, typically broadcast on television or radio, intended to inform or persuade an audience about a product or service.
Value Proposition
The unique value that a product or service provides to its customers and how it is better than and different from those of competitors.
Product
Anything that is of value to a consumer and can be offered through a voluntary marketing exchange.
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