Jonathan Is a Part of the HR Department in an Advertising

question 24

Multiple Choice

Jonathan is a part of the HR department in an advertising firm.During a performance review,Jonathan realized he does not know the details of the job performed by a certain group of employees.However,he proceeds with the review and evaluates their performance.Which of the following is most likely to have occurred after the performance review?

• A) The outcome was easier to evaluate than the specific behaviors of the employees.
• B) The outcome was difficult to evaluate because Jonathan did not have the employees' job details.
• C) The performance review was deemed redundant because Jonathan did not know the details of the employees' jobs.
• D) Jonathan did not have enough data to complete the performance review because he did not have the employees' job details.
• E) Jonathan was unable to evaluate the specific behaviors of the employees.

Learn the use and purpose of impact/likelihood matrices in managing marketing risks and developing contingency plans.

Comprehend the components of marketing plans including target segment size, needs, and marketing mix details.

Identify tools and systems used for collecting data on customer responses to the marketing mix.

Understand the factors to monitor for assessing the effectiveness of marketing strategies and the benefits of CRM systems in this process.

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Definitions:

Economic Growth

An increase in the production of goods and services in an economy over a period of time, indicating improvement in living standards.

Technological Innovations

The implementation of new technologies or the novel application of existing technologies to create new products, processes, or services.

Smoot-Hawley

Refers to the Smoot-Hawley Tariff Act of 1930, a legislation passed in the United States that imposed high tariffs on imported goods to protect American businesses and farmers, which is widely considered to have exacerbated the Great Depression.

Federal Tax Revenue

The income collected by the federal government through various types of taxes to fund national programs and services.