Methods That Provide Economic Value Greater Than the Cost of Using

question 27

Multiple Choice

Methods that provide economic value greater than the cost of using them are said to have _____.

• A) reliability
• B) utility
• C) validity
• D) generalizability
• E) dependability

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Definitions:

Segmenting the Market

The process of dividing a broader market into smaller, more defined categories based on certain criteria like demographics, needs, or behavior.

Territorial Boundaries

Geographic demarcations used to define the area of responsibility or control for individuals or organizations, particularly in sales and marketing.

Account Analysis

The process of reviewing and assessing the potential or performance of a customer account.

Sales Potential

The maximum sales revenue or units a product or service could achieve in a specific market under ideal conditions.