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Under the _____ approach, excess returns on a portfolio are compared to the total risk of the portfolio.
Fickle Customers
Consumers who frequently change their preferences or brand loyalty, often influenced by trends or competitive offerings.
Marketing Plans
Detailed, strategic documents that organizations use to outline their advertising and marketing efforts for a specific period, highlighting actions to achieve marketing objectives.
Persuasive Documents
Written materials designed to convince or influence the reader's thoughts or actions.
Financial Resources
The funds that are available to a business for spending in the form of cash, liquid securities, and credit lines.
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