Examlex
A firm with an average return on assets, but a high return on equity, was probably able to achieve this by keeping debt down to a very low level.
Market
Any place where buyers and sellers exchange goods and services.
Barriers Blocking Entry
Impediments and restrictions that make it difficult for new firms to enter a market, often ensuring existing companies retain their market share.
Perfect Competitor
A theoretical market situation where numerous small firms compete against each other with no single company controlling the market price.
Economic Profits
Profits calculated by subtracting both explicit and implicit costs from total revenues, indicating the total financial gain.
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