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A stop order is similar to a limit order, except that once the set price is reached, the stop order
Communication Media
Various channels through which information and messages are disseminated to a target audience.
Reaching Target Consumers
Strategies and tactics used by businesses to effectively communicate and deliver their marketing messages to their intended audience segments.
IMC Communication Process
An approach that integrates different promotional tools and strategies to provide clarity, consistency, and maximum communication impact.
Communication Channel
The medium—print, broadcast, the Internet—that carries the message.
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