Match Each of the Following Intangible Assets with Its Proper

question 67

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Match each of the following intangible assets with its proper general category.

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Definitions:

Employee Relations

An area of human resources management concerned with maintaining positive, productive, and ethical relationships between employers and their employees.

Public Relations

The professional practice of managing and guiding perceptions of individuals, companies, or organizations by the public and media.

Internal Communications

The function responsible for effective communications among participants within an organization.

Corporate Culture

Describes the shared values, beliefs, and norms that affect the behavior and decision-making of an organization's members.