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Differentiate between primary and secondary research techniques.
Distinguish between informational, analytical, and other types of business reports.
Understand considerations for web content development and management.
Recognize methods for ensuring reliability and validity in research.

Definitions:

Expert Power

Influence wielded by an individual due to their expertise, skills, or knowledge, which others perceive as valuable.

Referent Power

A form of influence based on the attractiveness and charisma of the leader or influencing agent.

Expert Power

The influence one possesses as a result of expertise, skills, or knowledge, which others perceive as valuable or essential.

Referent Power

A form of influence based on the leader's personal traits, where followers identify with and wish to emulate the leader.

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