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Sensitivity analysis:
VALS Framework
A psychographic segmentation tool that classifies consumers based on their values, attitudes, and lifestyles.
Psychological Resources
Mental and emotional assets that help individuals cope with life's challenges, such as resilience, self-esteem, and optimism.
Material Resources
Physical or tangible assets that are used in the production or supply of goods and services.
Survivors
Individuals or entities that remain active or viable after a particularly challenging period or event, often having adapted to new conditions.
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