Examlex
How long will it take to double your savings if you earn 3.6 percent interest, compounded annually?
Demographic Variable
Characteristics of populations, like age, gender, income, and education, which are used in segmenting markets.
Family Size
A demographic term referring to the number of individuals living in a single household, categorized by nuclear, extended, or other variations.
Behavioral Segmentation
The division of a market into groups based on consumer behaviors and patterns relating to the use of a product or service.
Psychographic Segmentation
This is a market segmentation strategy that divides consumers based on their personality traits, values, attitudes, interests, or lifestyles.
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