Which of the Following Is True for a Consumption Commodity

question 14

Multiple Choice

Which of the following is true for a consumption commodity?

• A) There is no limit to how high or low the futures price can be, except that the futures price cannot be negative
• B) There is a lower limit to the futures price but no upper limit
• C) There is an upper limit to the futures price but no lower limit, except that the futures price cannot be negative
• D) The futures price can be determined with reasonable accuracy from the spot price and interest rates

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Definitions:

Promotional Mix

The combination of marketing tools used by a company to promote its products or services effectively.

Personal Selling

A direct marketing approach where salespeople personally interact with potential customers to build relationships and promote sales.

Public Relations

The practice of managing and disseminating information from an organization to the public to shape its image.

Integrated Marketing Communications

The coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program designed to maximize the impact on customers and other stakeholders.