How Much Is a Basis Point

question 2

Multiple Choice

How much is a basis point?

• A) 1.0%
• B) 0.1%
• C) 0.01%
• D) 0.001%

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Definitions:

Affective Choice

Process in which consumers make a choice based on how they think the product will make them feel.

Evaluative Criteria

The attributes a consumer considers important about a certain product.

Attitudinal Self-evaluation

The process of assessing one's own attitudes, beliefs, and predispositions, often in relation to specific subjects or behaviors.

Customer Satisfaction

A measure of how products or services provided by a company meet or surpass the customer's expectations.