On His Way to Buy a Snack,Jed Sees an Ad

question 87

Multiple Choice

On his way to buy a snack,Jed sees an ad that simply shows one juicy hamburger.Rather than getting ice cream as he had planned,Jed buys French fries instead.According to the spreading activation model,the hamburger most likely made Jed want French fries because

• A) eating hamburgers and French fries are part of the same procedural memory.
• B) he misattributed his memory of the ad to being about French fries.
• C) the hamburger activated the node for French fries.
• D) the French fries were encoded with the hamburger in the ad.

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Definitions:

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